Social Influence and Sustainable Consumption (International Series on Consumer Science)
Released! 08/14/2015
Social Influence and Sustainable Consumption (International Series on Consumer Science)
by Elizabeth B Goldsmith
Hardcover

This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to ... read more