Sport and the Media: Managing the Nexus (Sport Management Series)
Released! 07/09/2015
Sport and the Media: Managing the Nexus (Sport Management Series)
by Matthew Nicholson
Paperback

Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straig... read more